Saturday, 28 October 2017 13:00

The Danger of a “Single Story”

Consumer behavior is not constant across cultures, and before we can successfully market anything to the people of a particular culture, we must make a concerted effort to understand them.

Published in Personal Development
Wednesday, 29 March 2017 05:15

Coaching that taps into cultural drivers

The prevalent ideas of motivation in executive coaching need some remapping, and cultural drivers should be tapped into.

Published in Global Intelligence
Monday, 28 November 2016 00:36

Sales and Shattering the Stereotypes

Within the context of an intercultural environment, nearly everything tends to look different—teaming, communication, goal-setting, conflict resolution—you name it. Sales is no exception. Selling in a monocultural environment is one thing. In an intercultural environment, selling can look like something else entirely. And it should!

Published in Personal Development
Thursday, 29 March 2012 04:00

Employee Potential & Self-Awareness

The right tools to use in an Inter-Cultural Environment

Published in Management

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