Creating and cultivating an organizational culture that actually honors and capitalizes upon the strengths of all its stakeholders is no small task. Especially when it becomes necessary to shift the focus, first from discerning the ethnic-cultural origins of the organization, to helping its people identify and understanding who they are as individuals.
Within the context of an intercultural environment, nearly everything tends to look different—teaming, communication, goal-setting, conflict resolution—you name it. Sales is no exception. Selling in a monocultural environment is one thing. In an intercultural environment, selling can look like something else entirely. And it should!