If it is to be useful in an increasingly globalized world, a Performance Management Framework (PMF) must be adapted to place value on what matters most in the new market's intercultural context.
Within the context of an intercultural environment, nearly everything tends to look different—teaming, communication, goal-setting, conflict resolution—you name it. Sales is no exception. Selling in a monocultural environment is one thing. In an intercultural environment, selling can look like something else entirely. And it should!