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Assessment of stakeholders and stakeholder issues is necessary to
identify the range of interests which need to be taken into
consideration in planning change, and to develop the vision and change
process in a way that generates the greatest support. Stakeholders can
perceive the same changes in quite different ways, depending on their
expectations of the enterprise, vested interests, previous experience
with change, existing pressure of work, interests and affiliations, or
their particular characteristics and priorities. With major change
projects, the concerns, interests, and objectives of stakeholders and
stakeholder groups are frequently in conflict.
Aligning stakeholders strategically involves using the outcome of
stakeholder analysis to guide a process of aligning the heart set, mind
set, and hand set of those involved in a business project. |
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