Intercultural competencies unlock new territory in customer engagement.
What is your behavioral sweet spot in selling? What are your client’s natural priorities in buying? The first resource in our customer engagement toolkit is a spotlight on the behavioral styles people use in buying and selling.
In an intercultural environment, nearly everything looks different—teaming, communication, goal-setting, conflict resolution—you name it. Sales is no exception. Selling in a mono-cultural environment is one thing. In an intercultural environment, selling can look like something else entirely. And it should!
If it is to be useful in an increasingly globalized world, a Performance Management Framework (PMF) must be adapted to place value on what matters most in the new market's intercultural context.