With a focus on transforming behavior and attitudes, Rana specializes in helping businesses create and nurture organizational cultures that align seamlessly with their objectives and values. Her expertise is rooted in a deep understanding of human behavior and organizational dynamics, backed by certifications in various behavioral and cultural assessment tools. These tools allow Rana to accurately diagnose and address underlying issues that may be hindering a company’s progress, leading to effective and harmonious work environments.
Rana founded YARNU in 2013 (an Arabic word meaning to look towards, to aspire to with calm and serenity). Through a variety of bespoke programs, YARNU helps people distinguish themselves by raising their social and intercultural intelligence, enabling them to float with ease and confidence from one situation to the other.
Her first book, When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture, was published in the United Kingdom in May 2016, and the second expanded edition came out early in 2019.
She started her career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, Rana moved to the Royal Hashemite Court, where she was responsible for His Majesty the late King Hussein’s International Media Department for two years. She then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.
Rana carries the following degrees/certifications:
Master's degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy
Certified by IPsychTec in CultureScope
Certified Professional Coach
Certified Interculturally Agile Coach
Everything DiSC Facilitator
Trained by The Protocol School of Washington in International Protocol Management and Business Etiquette.
When asked why she was excited about her partnership with KnoweldgeWorkx, Rana shared the following:
"I’ve been learning and applying the tools of KnowledgeWorkx since 2014, and I’ve repeatedly witnessed their transformative impact. These tools have a unique ability to shift perspectives, foster understanding, and inspire meaningful change. I’ve seen relationships flourish, conflicts ease, and misunderstandings dissolve—all through their simple yet profound approach. Joining this partnership is both an honor and an exciting opportunity to extend this powerful work to even more people, creating ripple effects of positive transformation."
Welcome to the team, Rana!
If you would like to work with Rana Nejem, you can contact her at info@rananejem.com.
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